When I stepped into the marketing role for Silver Bells Lighting, my goal wasn’t just to “get more leads.”
It was to build a sustainable, measurable system that drove results all year long — not just during the holidays.
Silver Bells already had an amazing reputation for design and quality, but their marketing was scattered. So, I built a complete marketing engine that connected every touchpoint — from digital campaigns to trade shows — and tracked every dollar back to revenue.
💡 The Challenge
Before 2023, Silver Bells relied on seasonal momentum and word-of-mouth referrals. There wasn’t consistent visibility or reliable data on what worked.
My mission was to:
✨ Build a marketing strategy that balanced digital with real-world visibility
✨ Track every campaign to prove ROI and guide future investment
✨ Create consistent messaging and visuals that elevated the brand
🎯 The Strategy
I built out a multi-channel system that turned scattered marketing into an integrated, trackable pipeline:
- Trade Shows & Events: Redesigned booth strategy, created professional print materials, and trained staff on brand-consistent messaging to maximize in-person conversions.
- Email & Newsletter Marketing: Built automated campaigns to re-engage past clients and nurture new leads.
- Local Marketing: Developed door hangers, yard signs, and direct mail campaigns that reached homeowners right where they live.
- Social Media: Shifted focus to organic growth and storytelling through Instagram and Facebook.
- Text Marketing: Re-engaged dormant customers for repeat business.
Everything was tracked in ServiceMonster to measure cost per lead, cost per acquisition, ROI, and close rate for each campaign.
📊 The Results
In just three seasons (2023–2025), this marketing system generated measurable results across every channel:
| Channel | ROI | Highlights |
| Trade Shows | 871% | Drove 34 sales from event leads and built high-value brand partnerships |
| Email / Newsletters / Blogs | 1,910% | Top repeat-customer channel with 30% return rate |
| Tri-Fold Mailer | 135% | Attracted premium landscape & Gemstone projects |
| Door Hangers / Flyers | 8,552% | Highest ROI campaign, driving neighborhood conversions |
| Yard Signs | 3,743% | Cost-effective awareness tool and local trust builder |
| Text Marketing | 202% | Efficient reactivation tool for past clients |
| Instagram + Facebook | — | Strong organic engagement and seasonal lead flow |
💰 Total Attributed Sales: $490,000+
📈 Average ROI (across paid channels): 2,735%
💬 Top Repeat-Client Source: Email Marketing
🏆 Most Profitable Lead Source: Trade Shows
🔍 The Trade Show Impact
Between 2023–2025, I coordinated and executed Silver Bells’ participation in major Idaho home and garden shows, including:
- Canyon County Spring Home Show
- Boise Flower & Garden Show
- Boise Fall Home Show
By redesigning the booth experience, implementing a lead-capture process, and following up with targeted email campaigns after each event, these trade shows alone generated $266,087 in tracked sales and hundreds of qualified leads.
What used to be an expensive visibility play turned into one of the company’s most profitable and trackable lead sources — with an ROI of nearly 900%.
✨ The Takeaway
This project is proof that when strategy meets execution, the results speak for themselves:
✅ A fully tracked, multi-channel marketing system
✅ Over $490K in attributed sales in under three years
✅ Clear data to guide every marketing decision
✅ Long-term visibility, brand recognition, and client retention
“Marketing isn’t about doing more — it’s about doing what works, consistently and intentionally.”
I helped Silver Bells transform their marketing from guesswork to growth, and I can do the same for your business.
If you’re ready to turn your marketing into something measurable and scalable — let’s chat. 💻✨
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